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A Marketer’s Survival Guide to Reporting with Big Data

Tracey Carl
13 min readMar 6, 2020

Early Signs of the Apocalypse Should Not Be Ignored

So. The data apocalypse is already here.

I remember the moment I understood the world had shifted. It was during the eighth hour-long inter-department meeting, asking if we had data that answered a very, very specific question. The answer was simple. No.

Tracey Carl

Marketing Strategist and Process Maker. Penchant for DIYing / wordsmithing / pun-running / GIF referencing. My thoughts are my own.