Early Signs of the Apocalypse Should Not Be Ignored
So. The data apocalypse is already here.
I remember the moment I understood the world had shifted. It was during the eighth hour-long inter-department meeting, asking if we had data that answered a very, very specific question. The answer was simple. No.
“Why don’t we have this?! What can we do to get it right away?!
There must be more data. There MUST. We need more data. Daaaaataaaaa.”
Replace the long drawl for “data” with the word “brains” and you have a good picture of how off-putting it felt to suddenly look around and realize — we were surrounded. Surrounded not by the run-of-the-mill brain-hungry zombies (those are easy to handle). Oh no, we were surrounded by what I can only describe as a new professional malady. One specific to marketers and the stakeholders they work with. A “data zombie” plague had broken out within our business. And the infection was taking hold fast.
How did we know there was something wrong? Well for one thing, it was quickly apparent that the hunger for data had suddenly gone past a real need. Rather than a tool to help…
